In a few short years, Aaron Garrity has become an inspiration to creative entrepreneurs worldwide.
Recognized in a Harvard Business Review study as an enterprising innovator along with top executives at Amazon, PayPal and Ebay, Garrity has invested his career as a socially conscious entrepreneur, building a multi-billion-dollar brand and creating jobs and opportunity — even more noteworthy as it occurred in times of economic difficulty.
With the U.S. mired in a 2002 recession, Garrity and his partners founded XANGO, a category-creating company, and became the first to bring the coveted mangosteen fruit to the global marketplace.
Under Garrity’s leadership as chairman, president and CEO, XANGO became a story of unprecedented success and innovation in the direct-sales industry, pioneering new standards of excellence for distributor compensation, communications and use of technology.
After just five years, XANGO became recognized as a force in direct sales and nutrition with over one billion dollars in cumulative global sales and more than one million independent distributors in more than 40 international markets.
Known for his visionary drive and exacting standards, Aaron simultaneously earned MBA and Juris Doctorate degrees while working full time managing product launches for a multi-national nutrition company.
Ernst & Young honored Garrity as a Corporate, Culture and Career Architect with its 2006 Entrepreneur of the Year Award. Utah Business Magazine named him CEO of the Year in 2008, noting his achievements in fostering a workplace of service, creativity and leadership at every level.
Garrity sits on the CEO council for WFDSA and the board of directors of the Direct Selling Association (DSA). In 2009, he was named one of the “most influential people in direct sales” just days after ringing the bell on the floor of the NYSE with other industry CEOs.
In the midst of the most recent economic downturn, Aaron Garrity has become the iconic hope to the thousands of entrepreneurs who have come to hear him speak as he travels both domestically and internationally supporting private initiatives in the worldwide marketplace.
Growing up in rural Ontario, Canada, Joe Morton was introduced to the efficacy and simplicity of natural products (mom Gabriella owned a health-food store), and the power and wisdom of network marketing (dad Gordon, Sr., ran the Canada offices of a multinational network-marketing company).
A passionate advocate of the network marketing lifestyle, Joe has dedicated his executive career to driving a global evolution in distributor relations, building dialogue with leaders at every level of XANGO’s vast network.
Joe is known for his tireless efforts on behalf of XANGO’s distributors worldwide. Joe’s determined mantra of discovery and recognition of new leaders has propelled XANGO’s phenomenal growth and field success stories.
Before founding XANGO, Joe led international business and global expansion for several network-marketing corporations. As he helped build the new international footprint of the direct sales industry, Joe immersed himself in the culture of each market and cultivated relationships with leaders worldwide.
Joe loves spending time with his wife, Caryn, and their four children. He also contributes his time and resources to things like leading charitable missions through the XANGO Goodness Foundation, and he has served on the board of an area Chapter of the Boys & Girls Club, and with the Boy Scouts of America. And watch out, mountain peaks of the world: Joe has begun his assault on “the Seven Summits,” the highest points on each of the world’s seven continents. (Two down; five to go!)
As a founder and board member, Gordon’s philosophy is ingrained throughout the company’s DNA, beginning with its commitment to create measurable and meaningful improvements to communities worldwide.
Gordon boasts three fundamental contributions to the company’s rich history: He created the brand name “XANGO,” he authored the company’s innovative compensation plan and he initiated the company’s philanthropic mission.
Gordon is an internationally recognized public speaker and has been a guest lecturer at various universities and institutions. He has worked extensively with humanitarian projects in Africa, Thailand, Cambodia, Malaysia, South America and more, and has held board positions at several charities. He was honored in Sao Paulo, Brazil for his corporate responsibility at the International Summit of Young Entrepreneurs and was the Humanitarian Award winner at the National Charity Awards Dinner in Washington, D.C.
With the same nutritional and direct-sales upbringing as his brother Joe, Gordon studied organizational development in university and, prior to XANGO’s inception, worked exclusively in the area of marketing of health and nutrition products.
As a member of the board of directors, Gordon directs the company’s marketing efforts, oversees event planning and guides new product strategies.
Gordon is an avid skier and enjoys spending time in the outdoors with his wife, and their three children.
As XANGO’s first CEO, from 2002 – 2006, Gary Hollister now serves as the company’s board chairman emeritus. Hollister, along with his partner Aaron Garrity, also was named a national finalist in the 2006 Ernst & Young Entrepreneur of the Year awards.
As chairman emeritus, Hollister is traveling extensively to support XANGO Distributors and help fulfill XANGO’s aggressive global growth strategy. He also continues meeting regularly with the board of directors, lending strategic insight to his fellow founders and the executive team.
After graduating, Hollister went to work for the accounting firm Ernst & Ernst (now Ernst & Young), later accepting a position at Merle Norman Cosmetics. After 14 years in the accounting department, Hollister was named president and COO. In a span of five years, he helped engineer growth in annual sales from $60 million to $250 million, more than doubling the number of franchises.
Hollister next became president and CEO of MEI Salons, Inc., in Minneapolis, Minnesota. He later founded The Hollister Group, a marketing organization to serve the beauty and fashion industry, where he was instrumental in the successful launch of Michael Jordan Cologne, the largest-ever introduction of its kind.
In 1997 Hollister was recruited to be president and CEO of a Utah-based company. It was there that he first met and worked with Aaron, Joe, and Gordon, and where he formed his passion for the life-altering benefits of network marketing.
Kent Wood was born in Salt Lake City, Utah. He holds bachelor’s and master’s degrees in accounting.
Kent spent most of his early career auditing, consulting for and working with some of Utah’s most successful network-marketing companies. One of XANGO’s original founders, he was their first chief financial officer. Since then, Kent has served in many capacities, namely XANGO’s COO, president of operations, and president. Now a member of the company’s board of directors, Kent is responsible for XANGO’s Europe and Africa markets.
Kent also has been identified as one of Utah Business Magazine’s “Forty Under 40,” an annual recognition of Utah’s most successful and significant businessmen under the age of 40.
In what spare time he can call his own, Kent is an avid sportsman, with special focus on running: he’s actively working toward qualifying for the Boston Marathon.
Kent and his wife, Melanie, are the parents of five daughters.
Since joining XANGO in 2004 as senior vice president of business development, Beverly Hollister has inspired tens of thousands along their journey to wellness and success. A founding member of the Women Building Bridges movement, Beverly is the embodiment of living successfully and purposely, and she does it with never-failing charm and grace.
Beverly joined XANGO’s board of directors in June 2014, but before that she led development, formulation and marketing of many of XANGO’s industry-leading product lines.
She also has launched a mangosteen-based essential-oils line, and actively contributed to development of XALO® Ageless and XANGO’s FAVAO™ weight-management products. Beverly has logged millions of miles and visited six continents offering training and mentoring in support of women’s empowerment.
A responsible-products thought leader with an active role in the Campaign for Safe Cosmetics and the Breast Cancer Network, Beverly is a member of the National Association for Female Executives, Lexington “Who’s Who” and Cosmetic Executive Women. She has also been recognized by Utah Business Magazine as one of “Utah’s Most Powerful Businesswomen,” and a “Woman to Watch.”
Beverly has been named one of the “30 Most Powerful Women in Direct Sales” for multiple years by directsellinglive.com. For her vision in creating XANGO’s personal-care lines, Hollister helped XANGO achieve recognition as a “Champion of Safe Cosmetics.”